ABOUT US

Charlotte Mawle
Director, Coach & Mentor
With almost 30 years’ experience in Organisational Change, IT Service Delivery, and Coaching, Charlotte has dedicated her career to helping organisations lead their people through rapid and continuous change.
Experienced in a range of industries, including information technology, mining, not-for-profit organisations, health care, and government.
Having delivered multiple IT and people change projects globally, Charlotte utilises her expertise and a Lean/Agile Change approach to help organisations navigate organisation-wide transformation.
Charlotte is passionate about ‘doing change differently’ and a strong supporter of leading and managing change using a Lean approach using tools from many disciplines including Agile, with a focus on co-creation and continuous feedback. Practical and easy to apply tools to support leaders in developing the skills and capabilities with their teams.
Charlotte has a keen understanding of the challenges of ‘managing’ change across cultures having worked on global projects in Australia, France, the UK and USA. She has led change teams on global SAP implementations as well as cultural change programmes in areas such as health and safety.
Improving the capability of organisations to embrace change and deliver effective organisational transformation is the key to future success.
Charlotte moved from the UK to Perth, Western Australia, in 2007. After working as a Change Manager for several years she started Change Optimised in 2015.
She holds a degree in Business Studies and a Masters in Management Development & Training. She has a wide experience of working in Change Management and IT for most of her career. She is a Lean Change Management facilitator, Prosci certified Change Manager and an NLP Practitioner and Level 1 Meta Coach. She is an accredited trainer with IC Agile and is an active member of both the Agile and Change Management global communities.

Ro Gorell
Director, Coach & Author
Having delivered multiple business and people change projects globally, including business turnaround, Ro utilises her expertise and a Lean/Agile Change approach to help organisations navigate organisation-wide transformation.
Ro’s background of working in enterprise wide change included use of many tools now within the Agile framework – including techniques used in SCRUM and the use of KANBAN.
Ro is also a multiple published author on the topic of coaching including 50 Top Tools for Coaching – currently on Kogan Page’s Best Seller list and translated into several languages, audio and hardback editions. In addition, How to Create a Coaching Culture and Group Coaching. She has wide experience of working in Change Management spending most of her career in the IT sector. She is an accredited trainer with IC Agile and is an active member of both the Agile and Change Management global communities.
Ro moved from the UK to Perth, Western Australia in 2012 and collaborated with Change Optimised from 2016 then joining as a co-director in 2017.
Ro holds a Masters in Law and Employment Relations and a Diploma in Professional Coaching. Her current area of study is Practitioner Certificate in Team Coaching. And her current writing project is Coaching Self-Organising Teams.
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Our Mission
The world is changing at an incredible rate with six powerful drivers of change.
Longer Life Expectancy
Smart Machines and Systems
Increase in Sensors & Processing Power
Super-Structured Organisations
New Multi-Media Technologies
Globally Connected World
Our mission is to ignite the entrepreneurial DNA of your organisation to help you make sense of a complex and uncertain future and to ensure your people have the foundational skills for the future of work.
7 Reasons Why You’ll Love Working With Us
1. Methodology agnostic.
In a global market complexity is a given. There is no ‘one-size-fits-all’ for change. Our approach differs from other consultancies – we are methodology agnostic. Preferring instead a framework approach to change that utilises a mixture of lean change, lean startup, Agile, behavioural science, systems thinking, design thinking and coaching.
2. Complexity requires emergent practices.
Many organisations find themselves in the complexity space which requires emergent practices. This means testing understanding of the current system, applying judgement to what might work and then responding. This iterative approach underpins the change framework we use.
3. Organisations seek flexibility and speed as well as thought leadership.
The approach of applying good or best practice presupposes one methodology will work for change and innovation. The model of expert consultant might be appropriate in some organisations operating in a more ordered or traditional space. In our experience the level of disruption in the market is quickly negating this approach. We provide flexibility in our approach and thought leadership.
4. Testing approaches based on assumptions.
When we engage with potential clients our assumption is that we first need to hypothesise which space the organisation might be in and then test approaches based on the assumptions we make. This is something we do in collaboration with the client to help them evaluate which approaches might work.
5. An iterative process on which to hang your practice.
Having an anchor on which to base your practice is important to you, and we recognise that. It’s why we use a simple light-touch process. Our role is to equip our clients with the confidence to take iterative steps towards change without becoming reliant on one approach or methodology. So, you can be confident that, even though you are using an adaptive systems approach to change, you always have an iterative process on which to hang your practice.
6. Enabling you to do things differently.
Always mindful that our role is to help you, the client improve and enable you to do things differently at the end of the engagement. Being able to work with change as the new norm.
7. Co-creation as an antidote to disruption.
Disruption has been tethered to technology. But it’s not just technology that is disrupting organisations. It’s also an old-fashioned scarcity view of strategy. In a co-created world we help you create options for creating new approaches rather than just competing.


